Since social networks and social media have made their advent on the network gradually turning into an integral part of people's lives. Now blogs and online newspapers are provided with the social buttons sharing platforms for people to like, comment and share on different social media sites.
However, considering the fact that in recent times there has been an increasing spread not only of social networking services as well as those of social messaging is really little surprise that next to the buttons for the shares on Facebook, Twitter and company someone has begun to consider the idea of including a button by which to share content through WhatsApp.
WhatsApp – the most famous Instant messaging service is now owned by Mark Zuckerberg, CEO of Facebook and this instant messaging platform represents the present and the future of social media marketing and how did from BuzzFeed it is undoubtedly a clear demonstration. In fact, for some months now the laboratory viral BuzzFeed began to experiment with the placement of the button Share-to-WhatsApp alongside those now historic Facebook, Twitter and Pinterest, and next to that to share content via email.
Leveraging the WhatsApp button, you can send the article you are reading to users and user groups thus signaling a specific news to your contacts in direct and private, these two characteristics that combined the high degree of engagement and appeal that WhatsApp arouses on the user make it really hard to ignore the shared content.
Where particularly interesting and/or entertaining content shared in this way is in turn shared by the receiver going to generate a real cascade effect.
The results, in terms of sharing, obtained by BuzzFeed with the introduction of the button Share-to-WhatsApp have pleasantly surprised the leaders of the newspaper: the shares through WhatsApp have been far greater than those of Twitter, although this is of great value and it is even more so when you consider that the button now works exclusively with iOS devices and therefore computer and other mobile platforms are completely cut off.
Note that for the moment WhatsApp does not offer an official button for the sharing of content, but those who want to experience what has been done by BuzzFeed can temporarily rely on a third party tool accessible at http://www.websiteclonescripts.com .
